Feeling queasy? Anchor yourself.


Posted on September 10 2014

Posted by: Neheet Trivedi

Kate Middleton seems to have the world’s most famous case of morning sickness. We feel for her, and all the other women who suffer. Up to 80 or 90% of pregnant women experience morning sickness, including up to 2% who suffer from Kate’s severe form of morning sickness, hyperemesis gravidarum.

If you’re a woman who has ever been pregnant or are thinking of becoming pregnant, you probably already know all about this. But what do I know? I’ve never been pregnant — I’m not even a woman. So I’ll admit—I was pretty ignorant about the extent of morning sickness and the associated nausea.

My sister’s first pregnancy, however, gave me a window into how bad the nausea could be. And I started to wonder: how do other women experience it?

Since then, I’ve spoken with dozens of women who are either pregnant or recently pregnant. I learned a lot of stuff that you probably already know: that symptoms of morning sickness typically start between weeks 6 - 8 and last through weeks 11 - 16, although one woman told me that her symptoms started in week 2, while another’s didn’t end until week 20. Aversions to different tastes and smells ran the gamut, as did cravings. Most surprising to this morning sickness newbie? Three women told me that water did not taste right.

And like pregnant women everywhere, the women I spoke with had tried a range of possible remedies, from foods to vitamins to medicines. Few remedies worked consistently. I wondered - Other than medications, what natural, food-based solutions could be provided to people who are suffering from nausea, morning sickness, or similar symptoms?

When most of us feel sick, we choose to eat what tastes good. That makes perfect sense. But as I spoke to more people, I also was simultaneously going through research on nausea, and there is some science to guide us on what we should be putting into our systems when we’re feeling nauseous.

Our challenge, then, is to create a food product that contains these elements. The goal is a simple snack, made from ingredients you can pronounce, with no artificial sweeteners, that supports your overall health, and is relatively mild in flavor. And it should be ready to grab on the go, to provide quick relief from morning sickness or nausea when it hits all day long.

We took our initial research and designed a simple regimen. In five out of seven cases so far, the people who have tested our regimen experienced reduction in their nausea. Most promisingly, two women with strong cases of morning sickness bordering on HG stuck to the regimen until their nausea went away. Based on this positive feedback, we have begun to design our first product, which is currently in development. But we want to learn more and make sure we design the most effective product possible.

We want to thank the many women who have shared their time, insights, and taste buds, with us so far. You’ve all been a huge, huge help. And this is just the beginning! We still would like to hear more stories from others - if you're reading this, that's you! What has worked and did not work for you? Please reach out to us, or post below in the comments.

In the coming weeks, we’ll be sharing more about the science behind the product. In the meantime, would you like to taste test our first product? Drop us a line, and we’ll hook you up. We’d love to hear from you.

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